Opening Remarks In today’s fast-paced business world, maintaining an edge of the rivals is crucial. Competitive analysis has traditionally been a core approach for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are reshaping how businesses gather, process, and u

Introduction Social media marketing has evolved dramatically in recent years, driven by changes in technology, user behavior, and corporate demands. A major transformation in the advertising sphere has been the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the attention of organizations and m